DFSK Indonesia was a new automotive brand builded in 2008. This company was a joint venture from Sokon Group (Hongkong) and PT Kaisar Motorindo (Indonesia). DFSK Indonesia's target was selling their product not only in Indonesia, but overseas too. They also sell Electric Cars which lead into Indonesia with Zero Emission.
Our challenge as an agency was increasing DFSK Indonesia awareness as a new brand. So, we support them with PR, Social Media Management, Website Maintenance, Media Buying and Video Production. We also increase their product buying with ads optimization products.
We made some comedy videos targeting all audiences on the internet. After that, we spread awareness with media buying and social media management. When people know the DFSK product well, we lead them into buying a DFSK Indonesia car. Last, we increase DFSK Indonesia buying with ads optimization.