Castrol Indonesia PCO dan MCO

A global leader in engine oils, Castrol faced low brand relevance and visibility in Indonesia despite its strong global presence. To address this, we began by truly understanding the brand’s local essence — #JagainTanpaHenti, a commitment to nonstop protection, performance, and reliability. It’s about being there, constantly — like a protector. Which is why we strategically chose Iko Uwais as brand ambassador. Not just a national action star, Iko is known as a family man and a fighter — someone who literally and emotionally protects what matters. His identity naturally aligned with Castrol’s message.